Intent Intelligence Platform · B2B Trade Fairs

As an Exhibitor, you should —

Stop waiting for the right visitors to walk in.
Start bringing them yourself.

Fingoh activates your existing database at the trade fair — scoring your prospects, inviting your T1 contacts, and capturing their intent before the doors open. Then manages every walk-in visitor intelligently on the floor.

Activate your database Invite your prospects Manage buyers on the floor
⚡ T1 alert: Sarah Chen at Booth
IEI Visitor Scores · Live LIVE
Sarah Chen
VP Procurement · Siemens AG
87
T1
Marcus Webb
Head of Supply Chain · Bosch
74
T1
Priya Nair
Procurement Manager · ABB
61
T2
James Holden
Category Buyer · Schneider
38
T3
$14B
Global B2B trade fair market
32,000+
B2B trade fairs annually
35%
Average no-show rate
<5%
Event data used predictively today
The Problem

Every year, exhibitors leave their most powerful sales asset sitting idle — their own database.

Most
Prospects sitting idle in your database

Every exhibitor has a database of prospects they've been marketing to for months. Most have never been converted in person. The trade fair is the highest-leverage moment to change that.

Zero
Organiser dependency needed

Fingoh works entirely within your own data. The organiser provides the venue. You bring the intelligence — your database, your prospects, your invitations, your pipeline.

1 in 90
Database contacts converted at trade fairs today

Exhibitors send campaigns to thousands of prospects but only convert a fraction in person — because they never bring that data to the trade fair and activate it at the right moment.

Double
The bonus Fingoh delivers

Activate your own prospects at the trade fair AND manage walk-in visitors intelligently on the floor. Two audiences, one platform, zero organiser dependency.

The Platform

Your database. Your prospects. Your trade fair.
One intelligence platform.

Four modules that give exhibitors complete independence — activate your own data, invite your prospects, manage buyers on the floor, and prove what the trade fair produced.

Module 01 · Fingoh Intent
Which of your prospects are ready to buy?
"Score your entire database before the trade fair opens."

Upload your CRM, marketing lists, and target accounts. Fingoh scores every contact 0–100 against your ICP using 41 intent signals — ranking your entire database T1–T4 so you know exactly who to invite and prioritise.

ICP match Registration timing Company growth signals Peer registration patterns Declared interests Conversation depth
Module 02 · Fingoh Match
Who should meet whom?
"AI-powered meeting intelligence."

Two-sided matching scored by intent alignment, ICP fit, and commercial timing. Generates talking points and red flags per meeting — not just a calendar slot.

Intent alignment ICP fit score Commercial timing Talking points Red flag alerts
Module 03 · Fingoh Track
Who is at your booth right now — and are they worth your time?
"Live buyer management on the trade fair floor."

Staff app logs every booth conversation as a live scoring signal. Whether it's a prospect you invited or a walk-in visitor, your team knows in real time who is in active buying mode, which conversations to extend, and which T1 contacts need same-day follow-up.

Conversation signals Live IEI update T1 routing alerts Staff mobile app
Module 04 · Fingoh Outcomes
What did this event actually produce?
"Post-event attribution and ROI proof."

Post-event dashboard comparing predicted vs. actual funnel, IEI prediction accuracy, pipeline value calculator with adjustable ACV, and AI-generated follow-up sequences for T1 contacts. Closes the loop from event spend to CRM pipeline.

Predicted vs actual funnel Pipeline attribution ACV calculator AI follow-up sequences CRM export
How it works

Upload. Invite. Manage. Convert.

Four steps to make your database work at the trade fair — completely independent of the organiser.

01
Upload your database

Upload your entire prospect database — CRM contacts, marketing lists, target accounts. These are the people you've been chasing for months. Fingoh scores every one of them against your ICP using 41 intent signals, ranking them T1–T4 before you send a single invitation.

02
Invite your T1 and T2 prospects

Fingoh's Outreach Personalisation agent sends personalised invitations to your highest-intent contacts — inviting them to your booth, a dedicated meeting, or a product demonstration at the trade fair. Each invitation links to your Fingoh registration form, where prospects declare their interests, visit reasons, and whether they want a scheduled meeting.

03
Arrive knowing everything

By the time you walk into the venue, you know exactly who confirmed, what each prospect wants to see, and who to meet first. Your dashboard surfaces your invited prospects alongside walk-in visitors — all scored, all ranked, all with AI-generated talking points. Every conversation feeds back into your CRM with pipeline attribution.

Score decay built in: Pre-event scores decay 10%/week of inactivity · Onsite signals decay after the event ends · Post-event scores decay without new signals — ensuring the model always reflects current intent, never stale history.
Intelligence Outputs

15 questions the industry could not answer.
Until now.

Every output is ranked and actionable — not just informational.

Pre-Event Intelligence
Which registered visitors match my ICP and are worth a meeting?
Which contacts should I prioritise outreach to before doors open?
Which visitors are decision-makers vs junior staff from target accounts?
Who has engaged with our content or category and is likely to buy?
Which visitors registered early — a genuine signal of intent?
During-Event Intelligence
Which visitors on the floor right now are in active buying mode?
Which booth conversations are worth extending vs closing politely?
Which T1 visitors are about to leave without meeting us?
Which staff conversations are generating real buying signals?
Which meeting requests should we prioritise accepting today?
Post-Event Intelligence
How much pipeline did this event actually produce?
Which leads are about to go cold and need immediate action?
Which conversations converted to pipeline and which did not?
What was our IEI prediction accuracy vs actual outcomes?
Which contacts should receive personalised T1 follow-up within 24 hours?
Solutions

Your data. Your prospects. Your results.
No organiser dependency.

Fingoh gives exhibitors complete control over their trade fair results — independent of who the organiser attracts to the show.

For Exhibitors — Available Now
Event Lead Intelligence System
"Your database is your best trade fair asset. Start using it."
  • Upload your prospect database — CRM, marketing lists, target accounts — and score every contact against your ICP before you send a single invitation
  • Invite your T1 and T2 prospects to the trade fair through personalised outreach — they register through your Fingoh form and declare their intent before arriving
  • Arrive knowing exactly who confirmed, what they want to see, and who to find first — your invited prospects and walk-in visitors all ranked in one dashboard
  • Manage both audiences on the floor — your invited prospects and walk-in visitors — with live IEI scores and real-time T1 alerts
  • Export pipeline and contact data directly to your CRM
🗓 Coming 2026
For Exhibition Organisers
Audience Intelligence Platform
"From selling floor space to selling provable audience ROI."

Fingoh's intelligence engine will be available to exhibition organisers in 2026 — enabling registration propensity scoring, no-show prediction, exhibitor ROI frameworks, and rebooking intelligence.

Pricing

Full platform. Every tier.
Pay for events, not features.

Every Fingoh plan includes IEI scoring, T1–T4 ranking, the staff app, live dashboard, meeting intelligence, AI-powered follow-up, and the post-event outcomes report.

What changes between tiers is how many events you run and how much support you need — not which features you can access. Every customer, from a single pilot to an annual portfolio, gets the full Fingoh platform.
Single Event

First-time users or a single trade fair. No commitment — pay per event.

Per event · Enquire
  • Full platform access
  • Self-serve + email support
  • Historical data from this event only
Event Portfolio

7–15 events. Best per-event rate for active exhibitors with a full annual calendar.

Per event (best rate) · Enquire
  • Full platform access
  • Dedicated support contact
  • Historical boost — full cross-edition learning
  • Priority onboarding per trade fair
Annual · Self-serve

Exhibitors with 5+ trade fairs/year who want predictable billing. Monthly or annual billing.

Monthly or annual billing · Enquire
  • Full platform access
  • Generous annual event cap
  • Email + quarterly check-in
  • Historical boost — full cross-edition learning
  • CRM integration (Zoho; others on request)
Annual · Enterprise

Large exhibitors, multi-team, CRM-first, global trade fair calendar.

Custom · Contact us
  • Full platform access — unlimited events
  • Dedicated event intelligence analyst
  • Onsite onboarding option
  • Custom CRM integrations
  • Historical boost — full cross-edition learning

What every plan includes — the full Fingoh platform

No features locked behind tiers. Every customer gets everything below.

Pre-Event
IEI scoring dashboard (0–100 score + T1–T4 tier per visitor)
Audience upload — CSV, CRM import, registration intelligence form
ICP configuration and fine-tune intent notes
AI-powered deep research on T1 contacts
Outreach Personalisation agent for pre-event campaigns
Registration intelligence form (public shareable link per event)
IEI score delta tracking (green ↑ / red ↓)
Onsite + Post-Event
Staff mobile app for onsite conversation signal logging
Real-time IEI score updates from booth conversations
Meeting request, accept / decline / reschedule email flows
Claude-powered meeting match analysis with talking points
Post-event outcomes dashboard (predicted vs. actual funnel)
AI follow-up sequence generator for T1 contacts
Pipeline value calculator with adjustable ACV

Contact us for Exhibition Organiser platform licences — available 2026.

Why Fingoh

Built for exhibitor independence.
One compounding flywheel.

The moat is not just the technology. It is the compounding intelligence across every trade fair — every event makes your database smarter, your invitations sharper, and your results more predictable.

📈
Data network effect

Every event Fingoh processes produces ground-truth outcome data — who showed up, who bought, which ICP signals predicted conversion. Each event makes the model sharper. A competitor starting today faces not a technology gap but a data gap that widens with every show we run.

🔗
Deep integration lock-in

Fingoh connects to your CRM and the data sources you already use. Once your ICP, intent signals, and event history are inside Fingoh, switching means starting the intelligence flywheel from zero — the integration is not just a convenience, it is where the value compounds.

🧬
Proprietary signal taxonomy

The 41-signal framework, reliability discount model, phase-adaptive weighting, and ICP multiplier logic represent domain expertise purpose-built for B2B trade fairs — not replicable from general ML tooling without event-specific ground truth.

🤝
Organiser relationship barrier

As Fingoh embeds with organisers, they gain control of the distribution channel to every exhibitor at their trade fairs. Competitors cannot reach exhibitor audiences without the organiser's active cooperation — making the organiser relationship both a data moat and a distribution moat.

More events processed → richer cross-event dataset → more accurate predictions → higher exhibitor uptake → more events → and so on, indefinitely.

Ready to make your database
work at your next trade fair?

Book a 30-minute demo and see how Fingoh activates your existing database at a trade fair — turning prospects you've been chasing for months into face-to-face conversations.

✓ No commitment required ✓ See live IEI scoring ✓ 30 minutes